Our Approach

We democratise access to credit.

Two thirds of people in emerging markets have no bank account or financial history. We apply technology to provide them financial freedom.



Moneybaba (t.a TuTasa in LatAm) provides instant loans up to $10,000 at competitive rates. Borrowers can pay their monthly instalments in up to 24 months.



Finpros allows borrowers to fill in one form to receive financial offers from multiple lenders purpose fit to their needs, saving the borrower time and money from calling each lender.



We stay at the fore-front of the industry researching into new ways to extend financial inclusion, including machine learning techniques for voice and image recognition to name a few.



Our advanced credit scoring analyses the digital footprint of the borrower, applying machine learning techniques to find patterns across millions of alternative data points online.

We deliver excellence

At Moneybaba we do care about details. We combine beautiful designs with functional tools for a remarkable user experience cross-platforms.

Some Fintech Assets

Current Portfolio

World Placeholder
The Team

Meet the Team

Marcelo Barreneche


Marcelo eats, sleeps and breathes business. He was born in Uruguay – moved to London in 2010 to set the company, complete his MBA and form a beautiful family. Following his serial-entrepreneurial instincts, he transformed the company from a digital agency into a Fintech Group to better lead and finance all the projects he looked forward to build, notably Moneybaba (t.a TuTasa in LatAm).


Juan Ruiz


Juan combines a unique financial and commercial skill-set to come up with strategies that work. Argentine born, he has the entrepreneurial DNA rare to find in a post-graduate financier who build up his career within multinational firms. He has a clinical risk/reward mind-set, critical for capital allocation cross-sections to make businesses grow at any stage. His duty goes well beyond financial services, with core competencies in risk management and compliance.

Jukka Leino


You need to meet Jukka to confirm he is not virtual reality. Finnish born, he has deployed his computer science expertise in multiple disciplines from machine learning, virtual reality and consumer behaviour modelling, to government projects. His curiosity and appetite for disruptive technologies cannot align better with our philosophy and growth strategy.

Diego Guidobono


Diego is at the heart of our operations, where computing and finance meet. Uruguayan born, he is a singular case of a postgraduate computer scientist with commercial skills. His extensive expertise in the financial industry and pragmatic engineering mindset are like bread and butter when it comes to executing our expanding Fintech products.

Sami Suuronen


Sami has unlimited appetite for data science. Finish born, family advocate, he deploys all his thick academic and multinational awards to purify big data through automated techniques, coming up with relevant products that matter. Although friendly, he doesn’t speak much at work, but with computer interfaces. Sami is at the core of our crusades towards AI for developing marketplaces that can improve people’s lives.

Denisse Donoso

Marketing Director

Denisse understands people. Bolivian born, UK citizen, her international relations background has been enriched with years of expertise in the financial and media industry, providing an unique skill set poised to position our brands internationally. She’s the heart of our firm, getting involved in tough decision making with a remarkable cold-minded approach.

Valerio Oricchio

Director (U.S)

Valerio truly embodies Moneybaba’s international persona. Indonesian born, Italian raised, US resident, Valerio holds a Master in Transportation Engineering from Georgia Tech – he knows how to get us from where we are to where we want to be with the less possible friction. A rare breed of engineer who can stomach risk and explore new boundaries, a true champion and driving force of our entrepreneurial DNA.

Juan Pablo Garbora

Senior Software Engineer

Juan Pablo is like rocket fuel, propelling our tech powerhouse to achieve ambitious goals, faster. Uruguayan born, Spanish resident, his mastery in computer science with strong expertise in the financial sector have helped to engineer Moneybaba’s micro service architecture, which now flourishes in multiple countries. JP is at the beating heart of our strategy to build the next generation of Moneybaba’s Fintech portfolio, stacking trends that provide us with a sustainable competitive advantage.

Ana Santillana

Head of Content

Ana’s stories inspire the masses. Mexican born, global citizen, Ana’s extensive marketing and story-telling background has transformed our branding into a desirable content hub with thousands of followers in multiple countries. Ana is the voice of our Group, inspiring our audiences with both meaningful and educational content that can create lasting impact, championing our corporate motto.

Sebastian Carchidi

Country Manager - Argentina

Sebastian knows Argentina’s financial industry like the back of his hand, providing Moneybaba (t.a TuTasa in LatAm) with clear intel and adequate governance to maximise opportunities in challenging conditions. As Chartered Accountant he plays by the numbers. His profound business coherence and charismatic personality catapulted his career into top tier financial institutions, spanning across multiple sectors, from risk management to operations and sales. He is responsible of TuTasa’s local growth strategy and underwriting, dealing with stakeholders to deliver the corporate mandate.

Ali Saheb

VP, Product Development

Ali has been responsible for defining & guiding strategic product initiatives for Master Data Management solutions for some of the world’s biggest brands. He holds a Master’s Degree in Electrical & Computer Engineering from Georgia Institute of Technology, and it’s at the heart of our Group’s multi-product development, leading the transition from technological concept to final products that deliver business priorities.

Edmundo Valdes

Director (Mexico)

Edmundo has been sharing boardroom for decades with some of the most influential families in Mexican history. His latest focus on impact investment is aligned with Moneybaba’s financial inclusion goals, igniting a close partnership to provide fair financial services to millions of unbanked Mexicans.

News & Press

Press Articles

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